Marketing case write up Essay Example | Topics and Well Written Essays - 500 words

Marketing case write up - Essay Example McGraw intends to retain Oscar Mayer’s (OM) reputation within Kraft Foods as the fastest growing profit maker, and hopefully achieve a +4% volume growth and +15% profit growth for the coming year. His division has two business lines: the traditional OM meat-based products line and the recently acquired/fast growing Louis Rich (LR) turkey-based products line. He has to tailor his strategy which would balance the interests of both lines and yet, achieve his targets. Strengths: OM products enjoyed customer confidence for nearly 100 years, and contribute a massive 82% or $110 MM of the total profits. Acquisition of LR and investment in its line of white meat products has proven to be a strategically wise decision, as shown by the strong volume growth of its products. Weaknesses: There is a significant shift in consumer preference towards less fat/salt food products, i.e., the LR line, while OM line has been giving the maximum profits; its prices are out of tune with the market. Investment costs for acquisitions and/or A&P to buttress LR business will further depress OM business and depress short-term profits; competition from unbranded products will add to the pressure on pricing and bottom line. LR products are susceptible to copying. In terms of convenience, taste, price and customer satisfaction factors, there is a greater negative bias on OM products. OM’s frozen product ‘stuff n burger’ has not been an outstanding success. Opportunities: LR product line business is showing promise of further growth, albeit at the expense of OM product line. LR can add further range to its existing products through in-house R&D efforts that are already underway. Or, it can acquire one or more mid-size firms dealing in white meat products to complement present facilities and products. Threats: Consumers are shifting to healthier and more convenient foods, directly impacting OM range. LR range of products is easy to copy and competition from branded as well

Public Defense v. Private Defense Research Paper

Public Defense v. Private Defense - Research Paper Example (Hoffman,2004) The main hurdle in respect of a public defender is the fact that since there would be a huge load of cases, the time spent on individual cases would be lesser. Further, contrary to the private defense there would lesser access to important tools, like private investigators. Even though, this can be curtailed by the funding of the public defender’s office. (Hoffman,2004) Clearly, in respect of the private defender there would significant time as well as resources to spend on a client; since the client would be willing to pay the private defender would be willing to pay for the same. (McDonald, 1983) Another important element which needs to be taken into account is the fact that the amount which would be received by a public defender would be significantly lesser than that paid to the private defense. It is important to point out that it is generally said that such a difference in pay would not affect the quality of service, however, it is important to note that i f the lesser time being given to each client, plus the resources that are available to a public defense are taken in their collectivity, it would mean that there would be an adverse effect on the case which is inevitable. There are public defenders that are more than willing and considerate to take into account the fact that the client is unable to pay and therefore provide him effective services. Another problem in respect of a public defender is the fact that cases cannot be rejected by them and so if a case qualifies it cannot be refused unless there is a good legal reason to it, one of them being conflict of interest. On the contrary private attorney do not have to assign a reason for refusing the case and can do so even if he decides on the basis of chances of success. (Harmon, 2002) It is important to point out to the fact that the monetary element is also to be taken into account in respect of public and private defense. (Hoffman,2004) There have been various surveys which ha ve been conducted in order to evaluate which one is better. On the basis of an evaluation private lawyers have been found to be handling more serious cases that is, cases concerning severe crimes. (Beattie, 1935) The general phenomenon in respect of the pros and cons is the fact that the general act of the people is to secure money and get legal representation if the concerned offence is a serious one and/or the conviction is on the higher side. (McDonald, 1983) As far as a minor offence is concerned the general pros and cons are not taken into account, contrary to when a person who is facing a long prison sentence, who would prefer the time that is given by private defense and therefore arrange for the money. (Hoffman,2004) Another important element of lack of resources is the fact that the public attorney due to the lack of time cannot put adequate amount of research as well as detailed study which can be evaluated and analysed upon by the private defense. (Beattie, 1935) However, an important edge that can be cited to have been attained by general public defense is that of the experience and the repetitive amount of cases in which the general notion and the legal principles remain the same whereby most of the contentions that are to be raised by the defense can be easily prepared for and be presented and the practical experience can be seen as well as cited in respect of the same by the